Support our crowdfunding
By being one of Femma's first backers you're helping us build a prototype of our personal development app and woman-centered AI coach.
Donate using Swish
For our backers in Sweden we offer the possibility to donate using Swish. Please mark your payment “Donation”, thank you!
Swish number: 123 531 62 45
Thank you!
Your donation makes a difference. We’re so excited to build a better future together with you. 💖
/Marie, Tina & Elin
This is how we're building Femma for women, with women
The funds raised in this crowdfunding will be used to create our prototype. This is an important proof-of-concept and the first step towards launching our personal development app and woman-centered AI coach. Your donation will be put into good use by financing:
Product development
Licensing for AI tools
Technical infrastructure: hosting, service and security
User testing and iterative development
Legal and compliance services
About this crowdfunding
When you donate to Femma, you do so voluntarily and without any expectation of receiving something in return.
It is a gift to support our work in developing a platform that empowers women’s well-being and personal growth.
💡 This means that your donation is not tied to any return – you will not receive a product, service, or other benefit in exchange.
The goal of the crowdfunding is flexible, meaning all funds donated are used to operate and develop Femma AB. The donation is considered a gift, not a purchase or investment.
Our vision
Building the most important app for women
Designed for real life, real challenges, and real growth, Femma meets women where they are and helps them take charge of their lives, on their own terms.
Launching the world’s first woman-centered AI coach
Femma is the first AI solution built by women, for women, with women. Specifically trained to eliminate gender biases in AI language models.
Empowering women and reshaping the future
Our mission is bold: to empower 100 million women to better health by democratizing personal development using state of the art technology.
The Founding Mothers
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Tina Lindahl
FOUNDER
Tina Lindahl is on a mission to close the gender gap and revolutionize women’s well-being through innovation, technology, and heart. With nearly 20 years of experience in business coaching, change leadership, and product development, she blends strategic thinking with deep human insight. At Femma, she’s building the world’s first woman-centered AI coach — a transformative tool designed to meet women where they are and help them grow.
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Marie Forsberg
FOUNDER
Marie Forsberg is driven by a bold vision: to reshape how women access growth, support, and real-life impact through cutting-edge technology. With nearly two decades of experience in business growth, leadership, and transformation, she combines commercial thinking with a deep understanding of structural inequality. At Femma, she’s not just building a scalable product — she’s creating a solution for systemic change, powered by woman-centered AI-technology.
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Elin Häggberg
CO-FOUNDING ADVISOR
Elin Häggberg is a tech communicator, digital strategist, and founder of the award-winning platform Teknifik. With a background in journalism, digital design, and communication, she’s on a mission to make technology more inclusive, accessible, and empowering — especially for women. Elin combines sharp tech insight with a strong passion for gender equality and digital literacy. At Femma, she brings her unique blend of tech, communication, and social critique to help shape an AI coach that redefines how women engage with and benefit from modern technology.