What 6,500 sessions with Femma taught us
When we launched our mini-beta, our intention was simple: collect a few hundred coaching moments to better understand what women are navigating every day.
Instead, we received 6,500 coaching sessions. A number that speaks to both need and urgency.
What women talked about most
Across thousands of conversations, the same words kept coming up:
Stress
Energy
Worry
Feeling stuck
Tired
Lonely
Anxiety
These are not random themes. They reflect the emotional load that women carry in a society where expectations, responsibilities, and invisible labor continue to fall unevenly.
The barriers women face
Two obstacles were mentioned more than anything else:
Time
Work
This says a lot. The issue isn’t women’s motivation or willingness to take care of themselves, it’s the reality that women’s time is often not treated as their own. Many are juggling paid work, unpaid work, emotional labor, caregiving, and expectations that never seem to end.
What this tells us
Women need support that doesn’t demand even more of their time, money, or energy - because these resources are already stretched thin.
Women account for 80% of stress-related sick leave in Sweden today. And even though we’ve never had more workplace tools, benefits, apps, tracking systems, or “well-being solutions,” the numbers keep rising every year.
This is not a personal failure.
This is a structural failure.
And it costs all of us: individuals, families, workplaces, and society.
Research shows that women need accessible support that strengthens self-insight, autonomy, and recovery, not more pressure to “fix themselves,” but tools that help them reclaim balance in a system that constantly pulls at their time and energy.
And this part matters deeply
The problem is not women.
The problem is the conditions we live in.
Systems take time to change, but while that work continues, we need solutions that create real ripple effects. Support that acknowledges women’s realities instead of ignoring them. Tools that meet women where they are, not where the system expects them to be.
There are already many organizations and businesses doing powerful work for women. Our mission is to connect them to Femma to build an ecosystem where women don’t fall through the cracks, and where every need is met with the right kind of support, at the right time.
We’ve built a tool that helps identify those needs. Now we’re seeking partners who can continue the support when a woman is ready.
We’re building a network and we need your help
As we prepare for the next version of Femma, we’re looking for partners who can support women within our five life areas:
Mental or physical health
Financial well-being
Relationships
Family life
Work life
Have you, as a woman, received support from an organization or practitioner you trust and want to recommend? Or do you know someone who wants to be part of a collaborative ecosystem designed to help women reclaim their well-being?
We would love to hear from you.
📩 Reach us at contact@femma.app
With love, gratitude and determination,
Tina, Marie & Elin 💜